Power Heavy Duty partners with many of the industry's leading suppliers to provide end-users with access to premium brand products through our network of distributors. See Our Partners
Find Your Local Parts & Service Experts
Search
News
Check out the latest news from Power Heavy Duty and the VIPAR Heavy Duty Family of Companies.
10/2/2026
VIPAR Heavy Duty's IMPACT™ Conference Returns to Marco Island with Dynamic New Format
VIPAR Heavy Duty announced that plans are set for their 2026 IMPACT™ Conference, taking place October 18-23, 2026, at the JW Marriott Marco Island in Florida.
The 2026 IMPACT Conference agenda features a dynamic new format designed to enhance interaction, collaboration, and engagement among distributors, suppliers, and industry partners. Building on the event's longstanding tradition of bringing the heavy duty aftermarket together, this year's conference will introduce new opportunities for attendees to connect, share ideas, and participate in conversations that help shape the future of the network and the industry.
"This year's IMPACT Conference is designed to create even more opportunities for meaningful engagement across our network," said Chris Baer, President & CEO of VIPAR Heavy Duty. "Every distributor, supplier, industry partner, and team member plays a role in our collective success. By bringing everyone together to share ideas, build relationships, and align around common goals, we're reinforcing what makes our network unique and positioning ourselves for continued growth."
Highlights of the reimagined agenda include:
The conference will open Monday with a high energy Distributor Welcome & Kickoff featuring Kyle Scheele, an entrepreneur, author, and nationally recognized speaker known for helping organizations unlock creativity and innovation. His presentation, "Becoming an Idea Factory: How to Build a Culture Where Innovation Is Inevitable," will challenge attendees to think differently about problem solving, leadership, and creating environments where ideas can thrive.
Additional distributor-focused Monday experiences will emphasize peer engagement, connection, and shared insight through Distributor Roundtables, True Group Value Focus Groups, and Supplier Spotlight sessions.
For the first time, the entire network of distributors, suppliers, and industry partners will come together at the General Session on Tuesday to explore industry trends, network priorities, and collective opportunities while reinforcing the value of alignment across the channel.
The annual event’s highly-valued, signature agenda items return, including 1:1 Meetings, Trade Show, Receptions, Network Lunch & Keynote Speaker, and Annual Dinner & After Party.
VIPAR Heavy Duty will also continue to honor industry friends and their contributions to the network and aftermarket through the IMPACT Memorial Golf Tournament. For the second year in a row, the beneficiary is the Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization that supports people employed in the heavy duty aftermarket industry and their families during times of hardship. They will also host a trade show booth to provide information about both the giving and receiving missions of their organization.
"As the industry continues to evolve, the value of collaboration has never been greater," added Baer. "The IMPACT Conference provides a forum for our network to learn from one another, challenge conventional thinking, and uncover opportunities that help all of us succeed."
VIPAR Heavy Duty Names Dinex Emission Inc. a Strategic Partner
Dinex Emission Inc. has been named a VIPAR Heavy Duty Strategic Partner (VSP), joining a select group of network suppliers who demonstrate a strong commitment to supporting VIPAR Heavy Duty distributors, fleet customers, and key initiatives throughout the heavy-duty aftermarket.
“Dinex has established itself as a trusted partner through its dedication to delivering quality emission and exhaust solutions for the commercial vehicle industry,” said Larry Griffin, Vice President of Program Management for VIPAR Heavy Duty. “As the industry continues to face evolving emission requirements, Dinex provides expertise that helps keep vehicles operating efficiently and in compliance. Our distributors rely on Dinex for dependable inventory availability, competitive pricing, and the responsive support they need to better serve their customers and grow their businesses. Dinex’s commitment to our distributor network and support of our fleet initiatives make them a valuable Strategic Partner.”
VIPAR Heavy Duty awards the Strategic Partner designation to suppliers who meet key criteria that contribute to the success of its stockholders. Measurable benchmarks include active support of fleets through the organization’s National Accounts Program, meaningful contributions of product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s Product Information Management system, and offering comprehensive product programs that support both VIPAR Heavy Duty and Power Heavy Duty distributors.
Dinex is a strong supporter of VIPAR Heavy Duty’s annual IMPACT Conference, is a member of NEXUS Automotive North America, and is a contributor of high quality courses in the Nucleus Knowledge Center training platform.
"Being named a VIPAR Heavy Duty Strategic Partner is a tremendous honor and a reflection of the collaborative relationship we've built with the VIPAR Heavy Duty Family of Companies. Their distributor network shares our commitment to keeping commercial vehicles running efficiently, and we look forward to deepening that partnership in the years ahead," said Noah Osborn, Director of Sales and National Accounts North America at Dinex Emission.
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference, expanded branding across distributor touchpoints, and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Dinex joins the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran, Tramec, and Truck-Lite and ECCO.
About Dinex Emission Inc.
Dinex is a leading global developer and manufacturer of exhaust and emission control solutions for commercial vehicles and industrial applications. With over 40 years of innovation and service to the OEM industry and the independent Aftermarket, Dinex delivers cutting-edge technologies, including catalytic converters, particulate filters, and SCR systems. For more information, visit www.dinex.us.
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
VIPAR Heavy Duty's IMPACT™ Conference Returns to Marco Island with Dynamic New Format
VIPAR Heavy Duty announced that plans are set for their 2026 IMPACT™ Conference, taking place October 18-23, 2026, at the JW Marriott Marco Island in Florida.
The 2026 IMPACT Conference agenda features a dynamic new format designed to enhance interaction, collaboration, and engagement among distributors, suppliers, and industry partners. Building on the event's longstanding tradition of bringing the heavy duty aftermarket together, this year's conference will introduce new opportunities for attendees to connect, share ideas, and participate in conversations that help shape the future of the network and the industry.
"This year's IMPACT Conference is designed to create even more opportunities for meaningful engagement across our network," said Chris Baer, President & CEO of VIPAR Heavy Duty. "Every distributor, supplier, industry partner, and team member plays a role in our collective success. By bringing everyone together to share ideas, build relationships, and align around common goals, we're reinforcing what makes our network unique and positioning ourselves for continued growth."
Highlights of the reimagined agenda include:
The conference will open Monday with a high energy Distributor Welcome & Kickoff featuring Kyle Scheele, an entrepreneur, author, and nationally recognized speaker known for helping organizations unlock creativity and innovation. His presentation, "Becoming an Idea Factory: How to Build a Culture Where Innovation Is Inevitable," will challenge attendees to think differently about problem solving, leadership, and creating environments where ideas can thrive.
Additional distributor-focused Monday experiences will emphasize peer engagement, connection, and shared insight through Distributor Roundtables, True Group Value Focus Groups, and Supplier Spotlight sessions.
For the first time, the entire network of distributors, suppliers, and industry partners will come together at the General Session on Tuesday to explore industry trends, network priorities, and collective opportunities while reinforcing the value of alignment across the channel.
The annual event’s highly-valued, signature agenda items return, including 1:1 Meetings, Trade Show, Receptions, Network Lunch & Keynote Speaker, and Annual Dinner & After Party.
VIPAR Heavy Duty will also continue to honor industry friends and their contributions to the network and aftermarket through the IMPACT Memorial Golf Tournament. For the second year in a row, the beneficiary is the Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization that supports people employed in the heavy duty aftermarket industry and their families during times of hardship. They will also host a trade show booth to provide information about both the giving and receiving missions of their organization.
"As the industry continues to evolve, the value of collaboration has never been greater," added Baer. "The IMPACT Conference provides a forum for our network to learn from one another, challenge conventional thinking, and uncover opportunities that help all of us succeed."
VIPAR Heavy Duty Names Dinex Emission Inc. a Strategic Partner
Dinex Emission Inc. has been named a VIPAR Heavy Duty Strategic Partner (VSP), joining a select group of network suppliers who demonstrate a strong commitment to supporting VIPAR Heavy Duty distributors, fleet customers, and key initiatives throughout the heavy-duty aftermarket.
“Dinex has established itself as a trusted partner through its dedication to delivering quality emission and exhaust solutions for the commercial vehicle industry,” said Larry Griffin, Vice President of Program Management for VIPAR Heavy Duty. “As the industry continues to face evolving emission requirements, Dinex provides expertise that helps keep vehicles operating efficiently and in compliance. Our distributors rely on Dinex for dependable inventory availability, competitive pricing, and the responsive support they need to better serve their customers and grow their businesses. Dinex’s commitment to our distributor network and support of our fleet initiatives make them a valuable Strategic Partner.”
VIPAR Heavy Duty awards the Strategic Partner designation to suppliers who meet key criteria that contribute to the success of its stockholders. Measurable benchmarks include active support of fleets through the organization’s National Accounts Program, meaningful contributions of product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s Product Information Management system, and offering comprehensive product programs that support both VIPAR Heavy Duty and Power Heavy Duty distributors.
Dinex is a strong supporter of VIPAR Heavy Duty’s annual IMPACT Conference, is a member of NEXUS Automotive North America, and is a contributor of high quality courses in the Nucleus Knowledge Center training platform.
"Being named a VIPAR Heavy Duty Strategic Partner is a tremendous honor and a reflection of the collaborative relationship we've built with the VIPAR Heavy Duty Family of Companies. Their distributor network shares our commitment to keeping commercial vehicles running efficiently, and we look forward to deepening that partnership in the years ahead," said Noah Osborn, Director of Sales and National Accounts North America at Dinex Emission.
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference, expanded branding across distributor touchpoints, and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Dinex joins the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran, Tramec, and Truck-Lite and ECCO.
About Dinex Emission Inc.
Dinex is a leading global developer and manufacturer of exhaust and emission control solutions for commercial vehicles and industrial applications. With over 40 years of innovation and service to the OEM industry and the independent Aftermarket, Dinex delivers cutting-edge technologies, including catalytic converters, particulate filters, and SCR systems. For more information, visit www.dinex.us.
Power Heavy Duty Welcomes Zaragoza Truck Parts to the Network
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
Zaragoza Truck Parts specializes in truck and trailer parts and service, stocking a full inventory of parts, accessories, tools and equipment, and shop chemicals. In addition to parts sales, the company provides suspension work, preventative maintenance, engine repair, and tire service through its service and repair center.
Founded in 2022 by Othoniel Alvidrez, Zaragoza Truck Parts operates from a single location, serving customers throughout southeastern New Mexico, a major hub for oil and gas activity.
“Our business grew out of our own experience in the trucking industry,” said Othoniel Alvidrez Jr., purchasing agent for Zaragoza Truck Parts. “My father drove trucks for years, and getting parts often required traveling several hours or losing an entire day waiting on delivery. Opening Zaragoza Truck Parts was our way of solving that problem for ourselves and for other drivers and fleets in southeastern New Mexico.”
The company’s diverse customer base includes independent owner operators, local fleets, oil and gas field service companies, agriculture and dairy operations, and city and county service centers. Zaragoza’s product focus includes tractor and trailer parts along with shop supplies, supporting both on highway and vocational applications.
“Joining Power Heavy Duty gives us access to a broader range of product lines and support tools that help us serve our customers more effectively,” Alvidrez Jr. said. “It allows us to streamline purchasing, expand our offerings, and increase awareness of the services we provide in this region.”
“Zaragoza Truck Parts is a strong addition to the Power Heavy Duty network,” said Joe Meyer, Vice President of Business Development for the VIPAR Heavy Duty Family of Companies. “They have built a solid local reputation for customer service and parts availability and their focus on long term growth reflects the values that define Power Heavy Duty and our commitment to independent distributors serving fleets and owner operators.”
Power Heavy Duty is pleased to announce that Zaragoza Truck Parts LLC, a family‑owned truck parts and service provider based in Artesia, New Mexico, has joined the Power Heavy Duty network as a new member.
VIPAR Heavy Duty's IMPACT™ Conference Returns to Marco Island with Dynamic New Format
VIPAR Heavy Duty announced that plans are set for their 2026 IMPACT™ Conference, taking place October 18-23, 2026, at the JW Marriott Marco Island in Florida.
The 2026 IMPACT Conference agenda features a dynamic new format designed to enhance interaction, collaboration, and engagement among distributors, suppliers, and industry partners. Building on the event's longstanding tradition of bringing the heavy duty aftermarket together, this year's conference will introduce new opportunities for attendees to connect, share ideas, and participate in conversations that help shape the future of the network and the industry.
"This year's IMPACT Conference is designed to create even more opportunities for meaningful engagement across our network," said Chris Baer, President & CEO of VIPAR Heavy Duty. "Every distributor, supplier, industry partner, and team member plays a role in our collective success. By bringing everyone together to share ideas, build relationships, and align around common goals, we're reinforcing what makes our network unique and positioning ourselves for continued growth."
Highlights of the reimagined agenda include:
The conference will open Monday with a high energy Distributor Welcome & Kickoff featuring Kyle Scheele, an entrepreneur, author, and nationally recognized speaker known for helping organizations unlock creativity and innovation. His presentation, "Becoming an Idea Factory: How to Build a Culture Where Innovation Is Inevitable," will challenge attendees to think differently about problem solving, leadership, and creating environments where ideas can thrive.
Additional distributor-focused Monday experiences will emphasize peer engagement, connection, and shared insight through Distributor Roundtables, True Group Value Focus Groups, and Supplier Spotlight sessions.
For the first time, the entire network of distributors, suppliers, and industry partners will come together at the General Session on Tuesday to explore industry trends, network priorities, and collective opportunities while reinforcing the value of alignment across the channel.
The annual event’s highly-valued, signature agenda items return, including 1:1 Meetings, Trade Show, Receptions, Network Lunch & Keynote Speaker, and Annual Dinner & After Party.
VIPAR Heavy Duty will also continue to honor industry friends and their contributions to the network and aftermarket through the IMPACT Memorial Golf Tournament. For the second year in a row, the beneficiary is the Automotive Aftermarket Charitable Foundation (AACF), a 501(c)(3) organization that supports people employed in the heavy duty aftermarket industry and their families during times of hardship. They will also host a trade show booth to provide information about both the giving and receiving missions of their organization.
"As the industry continues to evolve, the value of collaboration has never been greater," added Baer. "The IMPACT Conference provides a forum for our network to learn from one another, challenge conventional thinking, and uncover opportunities that help all of us succeed."
