Q) Who is Elite Automotive Marketing? A) Elite Automotive Marketing is the name of an "umbrella" company that encompasses the four buying Groups: Axxis, Eagle Nation, Power Heavy Duty and TruStar. It makes better sense to many manufacturers, to our bank and our accountants, and for the sake of some office procedures, to have a parent "umbrella" company under which to conduct tasks that are common to all the Groups. There are benefits, for both members and manufacturers, to this unique structure. We feel we can provide the best in flexibility and scope while cutting down on redundancy, and at the same time give the individual member a Group relationship that uniquely fits their business needs.